Would you like to appear on radio & TV? What is a well-written press release?
I have a level 5 Diploma in Digital Marketing and the techniques are great, when you do it right, it will generate sales. Yet, in this digital world, there is a tool that is often forgotten, the traditional press release. People often ask me how I manage to appear in the press and on radio and TV so much and the answer is always, “A well-written press release.” I have used press releases for over 30 years and have an extensive list of media sources. You can create your own with a little research but what makes a good press release? What bait do you use to catch the fish? A well-written PR will be harvestable. Nowadays media sources like a “ready-to-use” article. So, what is a well-written PR? A. Find your Angle – Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: i) Local Impact – Good to attract local media. ii...