Searching for ways to make your writing more visible online
How do you find information online that you need for your writing? Why do Google, Safari and Edge find different content, and why do some pages get to the top of the page and others are further down? How can you improve the visibility of your writing online? As a quick overview, browsers, such as Edge, Chrome, Firefox, Duck Duck Go, Opera and Safari, use a ‘search engine’, like Google, Yahoo and Bing to retrieve searches. Some set their own default, but you can select your preferred one in the settings. A search engine (SE) ‘crawls’ through published web pages and classify content to index them for retrieval later. When you enter search words or a phrase, algorithms (computer decision processing) are used to match your search words with their pre-indexed stash. They present the best matching pages, using a ranking determined by the algorithms, in a process better known as Search Engine Optimisation (SEO). Each s...