Getting irritated by all the reminders, the emails, the constant pop ups?
This new directive from the EU gives more protection from the abuse of your data, information that has been given freely by you and me and that companies use to make more money.
It stops them, for the most part, selling your details on to other third parties, sales that you would have no control over and could end up in you getting invites to various pages and 'useful' medications.
So far, John Lewis and Morrisons have stopped sending me 'helpful' hints about their products, while Tesco's asked my permission to continue. I declined.
None of this will stop crooks harvesting your details, but it will stop the irritating emails. Among other things.
DO NOT IGNORE THIS!