Writing for One Sheep, by Nicki Copeland
When we write, we’re mindful of our target market (hopefully!). We might be writing specifically for Christian men or women, for seekers, for children or teenagers, or for another particular audience. And we want to reach as many as we possibly can within that group. Reach, of course, largely depends on marketing and promotion. And for many writers, particularly the introverts among us, this is probably the most difficult part of the whole process. It certainly is for me. But if we want our book or our blog to be read, we need to promote it. Many publishers ask for marketing strategies before they will consider signing a contract with an author. I totally understand this – of course, costs need to be met, and if a manuscript is good, we want as many people as possible to read it. But what we really hope is that it will take on a life of its own and that word will spread like wildfire. But are high-volume sales and reach always what it’s about? Jesus told a parable about a shephe...